Shake-Em Up Fries
In 2002, Burger King released the concept of Shake ‘Em Up Fries. Customers who wanted more flavor to their fries and didn’t mind putting in some work loved this idea, but these “easy cheese fries” eventually flopped hard. Taking a sack of fries and coating them with a small packet of cheese powder is not as satisfying as fries drenched in melted cheese. The process of shaking up fries in a bag might be fun for a child, but adults look silly doing so.