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Fast Food Fails

The Priazzo

Scott Andrew/YouTube/Pizza Hut

Pizza Hut invested $15 million in marketing for the Priazzo. Instead of taking a cue from deep-dish pizza experts like Chicago, the fast-food chain decided to reinvent the pie. Customers who dared to order a Priazzo had a lengthy wait, and the Priazzo was a simulacrum to deep dish pizza. The Priazzo consisted of two crusts filled with meat and cheese, and cooking this pretentious sounding “pie” took so long, Pizza Hut eventually fazed it out.