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Ari Galper

Ari Galper, founder of Unlock The Cold Calling Game makes cold calling painless and simple. Learn his cold calling secrets that even the sales gurus don't know. Listen to a free cold calling audio seminar, visit http://www.UnlockTheGame.com

 Articles by this Author

Most people sense that cold calls are self-serving to the person calling. When our cold calls do not feel intrusive, people naturally are more open to talking with us. Focusing on being helpful takes us away from the traditional sales mindset. To be perceived as helpful, we must actually be helpful.

Cold Calls - A New Way to Open

Most of us design our cold calling around scripts and strategies. Isn’t that how we’ve been taught by the sales gurus? Sales strategies do the exact same thing. There’s something about scripts and sales strategies -- it always shows. I call this "The Wall." The traditional cold calling approach, which has been taught by the sales gurus for years, involves immediately giving a pitch about who you are and what you have to offer.
If you follow the old traditional cold calling approach, as soon as you dial the telephone your focus is on acquiring a sale. And you’re probably using different techniques and strategies to guide your conversation towards that goal.

Using a “Sales Pitch” Kills Cold Calls

The moment you use the old-school cold calling approach – the traditional pitch about who you are and what you have to offer – you trigger the negative “salesperson” stereotype. And that usually means instant rejection from your prospect.