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Justin Burge

Justin Burge is CEO of <a href="http://www.uplayme.com">uPlayMe</a>.

 Articles by this Author

Digitalization of Entertainment

Consumers have moved rapidly to adopting digital formats for consuming entertainment-related content. The most obvious example of this is music and video downloads, with Apple’s iTunes and YouTube as leading examples. Apple has sold more than one billion songs via its iTunes music store and it continues to demonstrate a spectacular rate of growth.m

Consumption of Music on a Rise

Music is being consumed in more ways than one and at a higher rate then every before. The MTV generation is use to not only hearing their music but seeing it as well. If they see a song that they like they can then buy that songs in multiple media forms from vinyl and CD to digital with DRM (digital rights management) and Mp3 without DRM.
The commercial growth of the Internet is largely due to consumers’ ability to create relationships with other people that live anywhere in the world based on a common interest. In the 1990’s, sites such as Tripod and Geocities were excellent examples of how massive destination sites could be established by providing the ability to express oneself via the Internet..