Marc Choyt
Articles by this Author
Ten Ways For A Jeweler To Close The Sale For The Customer Wanting Peace Of Mind
- By Marc Choyt
- Published 06/20/2007
- Shopping
- Unrated
The mainstream jewelry industry has been discredited by blood diamonds and dirty mining. How can a socially responsible consumer interested in jewelry shop his or her values? One must know the right questions to ask. Written by a jewelry manufacturer, this article empowers any customer to fairly raise issues related to fair trade and socially/eco responsible sourcing with any jeweler.
Quantum Entanglement: The New Physics Behind Fair Trade Eco Jewelry
- By Marc Choyt
- Published 06/20/2007
- Shopping
- Unrated
What unconscious force makes us attracted to one piece of jewelry over another? Quantum entanglement. This playful article, written for the wedding and mainstream jewelry consumer, provides a scientific argument, based on "new physics," for fair trade and ethically sourced jewelry. Scientific journals that prove how human DNA actually changes the quantum characteristics of jewelry.
The Universal Meaning of Celtic Knots
- By Marc Choyt
- Published 06/26/2007
- Consumer
- Unrated
Knot work designs are thought of as "Celtic," but actually, they are found all over the world. This article, by the president of a leading Celtic jewelry company, discusses his experiences finding these knot motifs all over the world starting in South India. He then goes on to explain their "universal meaning" based on a sacred view of geometric shapes as found in nature.
Blue Ocean Strategy For Responsible Sourced Jewelry
- By Marc Choyt
- Published 06/26/2007
- Small Business
- Unrated
Those in the jewelry industry interested in a fair and ethical sourcing can differentiate themselves from the industry as a whole, and create a new market category with tremendous potential. This article, based on the book, Blue Ocean Strategy, gives some initial tactics for this emerging movement within the retail sector of the jewelry industry, to capture new markets.
Turning Led into Gold: Ethics in the Jewelry Industry
- By Marc Choyt
- Published 06/27/2007
- Ethics
- Unrated
The author, who owns a jewelry company, argues that those in the jewelry industry attempting to fend off critiques from NGOs are actually doing more harm than good. He calls for to a truthful reckoning of the atrocities of environmental and social upheaval. Everyone involved in the industry, from suppliers customer, shares responsibility and moral obligation to create a better future.
Going Zero Carbon: An Approach for Small Business
- By Marc Choyt
- Published 06/29/2007
- Branding
- Unrated
Taking environmental action is good business. Implementing a carbon offset program helps the environment and is also a publicity opportunity. Written by a jewelry manufacturer, but applicable to any small business, the article provides a step by step approach to off set carbon: from resources on line that allow you to calculate the figures, to the writing and sending off a press release.
Ask Not What The Jewelry Industry Can Do For You
- By Marc Choyt
- Published 06/30/2007
- Ethics
- Unrated
Suppose that you are a passionate leader in the jewelry industry advocating fair eco trade. You go to the most important industry tradeshow with a big banner screaming "ECO FAIR TRADE JEWELRY NOW." Thousands pass by without noticing. This semi-biographical article, ranging from elk hunting to dentistry in Haitian slums, delves deeply into the human tragedy behind the industry's fragmentation.
The Chicken Scratch Path: Decision Making Based On Native American Wisdom
- By Marc Choyt
- Published 07/2/2007
- Spirituality
- Unrated
"Chicken Scratch Path" is really a decision making process taught by the late Paula Underwood, an Iroquois history keeper. All decisions are binary decisions. Over time, even small decisions lead to either your "truth path" in who you "mainly mean to be" or not. The author, one of her facilitators in her "Learningway" conferences, discusses how this applies to his small business now.