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Mike Collins

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A Fist Full Of Dollars And Then Some

Promoting your business online is fraught with problems, not least your advertising budget. Adwords and Adsense are all very well, but if you are promoting a niche product with a low ticket price you need an alternative to pay per click.
How frustrating is it when all your efforts seem to be in vain and everything you do appears to be a complete waste of time
Adwords has reigned supreme for a long time. Is its day gone and is it time to move over for a more effective and less costly form of online advertising.
If free really means free, why is it always accompanied by an inbox full of Spam and if we were ever offered something truly free would we pass it by because of past experience. Newbies and experienced marketers alike get caught in this trap, so how do we distinguish between what is really free and what simply appears to be free.
Getting your site listed with the search engines has always been the only way to go, but it is often fraught with problems and reaching a position where your site will be seen can be very difficult if not impossible. Now there is an alternative and very effective way to get the traffic you need and the all important sales that follow..

An Equal Chance for Everyone

The Internet is becoming as bland as the high street, biased towards those who have the money to throw at advertising and development
Advertising online is now getting so expensive that its alienating all but those with the largest budgets. Does this mean everyone else is going to be left behind

And The Search Goes On

So many links to nowhere it was driving me absolutely crazy
If SEO is so important why is it often so difficult and if there was another way would we use it to reach first position for searches in our particular niche or category.

Nice Site, Shame Nobody Will See It

Having a great site is just the beginning. With your Keywords, Meta tags and SEO in place how can you fail. But if thats all you do, you will fail, you will fail to get your site seen and that results in zero sales and zero confidence in your product and your ability to market your product. How do you prevent this and what is the next important step in your marketing plan.
Websites were originally intended as points of reference. A library at your finger tips. But advertising has taken over and sites and their content are suffering as a result.
This is the way forward for everyone, whether you trade online or just use your computer for entertainment. This is a giant leap forward, a more targeted search system and a much fairer way to get your site viewed.

Lost In A Sea Of Websites

Beautiful, optimized and ready to go, but there was only me who knew where to find my site.

Location, Location, Location

All your marketing efforts should culminate in one single result. That is, improving your location in the Search Engine results. With this comes all the traffic you need, and with the traffic comes the sales. How do we get those sales whilst we are trying to improve our location.
Do your website promotions ever live up to your expectations. Of course they don't. Why is this and what can you do to make your promotional efforts more effective.