DR. FRESH^®, one of the fastest growing oral care companies in the U.S., is the developer of over 250 different quality and cost-effective personal care products.  The company is redefining oral care through innovation, new technology, higher standards of quality and lower prices. With such resounding successes, Dr. Fresh has registered an average annual growth rate of + 30 % for the last few years. 

Dr. Fresh Firefly toothbrush for children, which flashes for one minute when the base is pressed, has become the number one selling kids’ toothbrush as a single SKU in U.S. and is now available in over 30 countries.  Offered in a variety of sparkly colors, the Firefly lights up and blinks for 60 seconds, inspiring psychological compliance in kids so that they will want to brush for the dentist-recommended one minute on the uppers, one minute on the lowers.  A liquid and character-filled Float’n Firefly, with unlimited character licensing capabilities, is now becoming a retail favorite as well as the recently introduced Fire Fly MouthSwoosh and Fire Fly Toothpaste.  

Dr. Fresh oral care products are in great demand by major drug stores and mass merchandisers including Target, Wal-Mart, Kmart, Walgreens and CVS Drugstores.  The company also serves international accounts in all major countries.   Discount stores such as 99 Cents Only, Big-Lots, Family Dollar, Dollar General, are also major distributors due to the company’s effective cost control measures and genuine pricing structure. 

With broad international business, Dr. Fresh maintains manufacturing facilities in the U.S, China and India.  From molding to packaging, all production procedures are carried out in-house with state of the art machinery to maintain the highest standard of quality control, producing over 100 million toothbrushes per annum.