Is yours one of the 175,000 of businesses that freshly started a web site that receives no traffic? One of the most common misconceptions about online marketing is that simply putting up a web site brings you people who turn into paying customers - however, that just doesn't appear to end up that way. Too many believe in what I refer to as "Field of Dreams" web marketing, thinking "If you build it, they will come."

Are you curious:

• Why does online marketing appear of use for a handful businesses, but not others?
• How long does it take for my site begins making it into search results?
• When will [my website] begin making money?

Is my site even showing up in Google?
Simply building a site, doesn't result that Google will find your site. It's easy to determine if Google has found your site by searching on Google for "site:mydomain.tld", as an example, "site:Envision-Web-Promotion.com". If your results come back with any results at all, Google has found and crawled your site. If Google responds with the dreaded "Your search did not match any documents", they've never heard of you – they just don't know that your site exists at all.

How do I get my site into Google?
Well, you might try to "ask" Google to visit your website, but that puts your site in a huge list of websites hoping to get added. The absolutely most effective method for getting added quickly is to have a link to your site – anywhere. Now that someone has linked to your site, and Google learns about that link, your site will be in line for fast-indexing.

So how do you get that first link?
There are several ways to do this, cost effectively. You can:

• Have a chum set up a link to your site,
• Fill out a guestbook entry with a link to your site,
• Enter a comment on someone's web log with a link to your site,
• Build your own blog on Xanga.com and link to your site,
• Create an account on a social bookmarking site like Reddit and add a bookmark for your site,
• Author a free reprint article and send it to SearchWarp, EZineArticles, or Free-Reprint-Articles.com

The more regularly Google checks the place where your link was set up, the more quickly Google will know that another site links to you. Some places are scanned as seldom as once every few months, other places are updated a few times an hour. The best ways to get indexed are via social bookmarking services or article marketing.

Assuming you have access to your site logs, weed through the records for visits by an agent called GoogleBot. This is the program that Google uses to spider around on the web. As soon as you discover that Google has started crawling your site, it doesn't take long until your site: search starts showing results. Alas, that is the first step toward Google success…

Okay, so when do I start getting traffic?
Once your site is in Google, why doesn't it show up ? If you read through every page of search results, you'll find that site is near the end of results for every possible search term but your business name. And if that business name is fairly widespread, your site's probably at the end of that list, too.

Playing in the Sandbox…
Your site will be hidden in a special state dubbed "the sandbox". Even if your site is exceptionally healthily networked, appreciated, and designed - it just doesn't show up on Google until it has been around long enough to Google to believe that your site is not a spam-site.

How much time your site waits in the sandbox depends on many things and Google won't spill the beans. The chief thing to bear in mind is that online marketing is a long-term effort. There aren't any short cuts you can take to outsmart Google. Google does its best to ensure that surfers are given the best search results. Making your site go through the sandbox is Google's mechanism for meeting surfers needs and keeping their position as the premier search engine.

Daiv Russell is a web marketing copywriter with Envision Software. Visit our site to learn how to apply the 4C formula for web marketing success. Make sure to submit your articles to Free-Reprint-Articles.com Or, if you want articles for your newsletter or ezine, check out their health articles and business articles.