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				<title><![CDATA[ArticleBasement - Articles - Branding]]></title>
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					  <title><![CDATA[Promotional printed products prove their Worth]]></title>
					  <link>http://www.articlebasement.com/articles/50384/1/Promotional-printed-products-prove-their-Worth/Page1.html</link>
					  <description><![CDATA[Although regular purchasers of printed pens and other promotional items have always known it, research from the USA has now emerged proving that they have more impact than printed literature.]]></description>
					  <author>no@spam.com (Andrew Regan)</author>
					  <pubDate>Wed, 19 Dec 2007 09:33:34 PST</pubDate>
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					  <title><![CDATA[How to Promote Your Therapy Practice By Building Trust]]></title>
					  <link>http://www.articlebasement.com/articles/49700/1/How-to-Promote-Your-Therapy-Practice-By-Building-Trust/Page1.html</link>
					  <description><![CDATA[]]></description>
					  <author>no@spam.com (Kim Richardson)</author>
					  <pubDate>Tue, 20 Nov 2007 04:07:17 PST</pubDate>
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					  <title><![CDATA[Complete Guide to a Successful Product Launch Guide (Chap 1/4)]]></title>
					  <link>http://www.articlebasement.com/articles/49064/1/Complete-Guide-to-a-Successful-Product-Launch-Guide-Chap-14/Page1.html</link>
					  <description><![CDATA[Every week, hundreds if not thousands of online business owners<br/>launch new products. Yet only a small minority of them make any<br/>profit, never mind survive the year. &nbsp;<br/><br/>It&#8217;s time to hit this problem head on. Listen in while I show you exactly<br/>why the above is true and how, when you come to launching your<br/>products you can have massively improved success potential with<br/>just a few little known smart moves.<br/><br/>Understand the value of this. What I&#8217;m about to show you isn&#8217;t<br/>something that you can just use once. It isn&#8217;t something that&#8217;s going<br/>to stop working any time soon either (in fact it&#8217;s been working since<br/>the first online businesses hit the net). This elevates your chance of a<br/>successful product launch immensely now, and far into the future of<br/>your business&#8217; life.<br/><br/> ]]></description>
					  <author>no@spam.com (james lim)</author>
					  <pubDate>Sat, 08 Sep 2007 17:29:28 PDT</pubDate>
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					  <title><![CDATA[Branding Agency Strategies]]></title>
					  <link>http://www.articlebasement.com/articles/48662/1/Branding-Agency-Strategies/Page1.html</link>
					  <description><![CDATA[If Volvo equals safety and Nike equals performance what will your company equal? This is critical. What will you stand for?]]></description>
					  <author>no@spam.com (Scott White)</author>
					  <pubDate>Wed, 11 Jul 2007 00:00:00 PDT</pubDate>
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					  <title><![CDATA[Brand Identity Guidelines]]></title>
					  <link>http://www.articlebasement.com/articles/48355/1/Brand-Identity-Guidelines/Page1.html</link>
					  <description><![CDATA[Start with performing some branding research. When was the last time you went out to customers, prospects and past clients and asked them what they thought of your industry?]]></description>
					  <author>no@spam.com (Scott White)</author>
					  <pubDate>Tue, 10 Jul 2007 00:00:00 PDT</pubDate>
					 <guid isPermaLink="true">http://www.articlebasement.com/articles/48355/1/Brand-Identity-Guidelines/Page1.html</guid>
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					  <title><![CDATA[Branding Agency Benefits]]></title>
					  <link>http://www.articlebasement.com/articles/47172/1/Branding-Agency-Benefits/Page1.html</link>
					  <description><![CDATA[Once you have interviewed your employees you will want to analyze the data and understand what is happening in your company. Do they understand your brand identity?]]></description>
					  <author>no@spam.com (Scott White)</author>
					  <pubDate>Tue, 03 Jul 2007 00:00:00 PDT</pubDate>
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					  <title><![CDATA[Going Zero Carbon: An Approach for Small Business]]></title>
					  <link>http://www.articlebasement.com/articles/46545/1/Going-Zero-Carbon-An-Approach-for-Small-Business/Page1.html</link>
					  <description><![CDATA[Taking environmental action is good business.  Implementing a carbon offset program helps the environment and is also a publicity opportunity.  Written by a jewelry manufacturer, but applicable to any small business, the article provides a step by step approach to off set carbon: from resources on line that allow you to calculate the figures, to the writing and sending off a press release.]]></description>
					  <author>no@spam.com (Marc Choyt)</author>
					  <pubDate>Fri, 29 Jun 2007 00:00:00 PDT</pubDate>
					 <guid isPermaLink="true">http://www.articlebasement.com/articles/46545/1/Going-Zero-Carbon-An-Approach-for-Small-Business/Page1.html</guid>
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					  <title><![CDATA[Branding Yourself as an Expert]]></title>
					  <link>http://www.articlebasement.com/articles/33520/1/Branding-Yourself-as-an-Expert/Page1.html</link>
					  <description><![CDATA[Branding yourself as an expert in your particular industry can do wonders for your business. Establishing yourself as the expert in your field will help you gain both recognition and respect.]]></description>
					  <author>no@spam.com (Johnny Albertson)</author>
					  <pubDate>Thu, 12 Apr 2007 00:00:00 PDT</pubDate>
					 <guid isPermaLink="true">http://www.articlebasement.com/articles/33520/1/Branding-Yourself-as-an-Expert/Page1.html</guid>
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					  <title><![CDATA[Putting a Face to a Name: Developing a Company Brand]]></title>
					  <link>http://www.articlebasement.com/articles/33250/1/Putting-a-Face-to-a-Name-Developing-a-Company-Brand/Page1.html</link>
					  <description><![CDATA[The business world is all about first impressions. If a customer likes what they see instantly, they are likely to invest. This is what makes branding so important.]]></description>
					  <author>no@spam.com (Johnny Albertson)</author>
					  <pubDate>Wed, 11 Apr 2007 00:00:00 PDT</pubDate>
					 <guid isPermaLink="true">http://www.articlebasement.com/articles/33250/1/Putting-a-Face-to-a-Name-Developing-a-Company-Brand/Page1.html</guid>
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					  <title><![CDATA[Internet Branding: Understanding Its Importance]]></title>
					  <link>http://www.articlebasement.com/articles/31087/1/Internet-Branding-Understanding-Its-Importance/Page1.html</link>
					  <description><![CDATA[Branding, as a whole, is essential for any serious business because quite simply a companys brand is what distinguishes it from its competitors.]]></description>
					  <author>no@spam.com (T J Madigan)</author>
					  <pubDate>Thu, 29 Mar 2007 00:00:00 PDT</pubDate>
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